Challenges:

‍Jason Maxwell, owner of 1 Clean Air, approached Growth Partner with two major challenges across his service lines:

1. Duct/Carpet Cleaning:
   While demand existed, their Facebook ad campaigns were not fully optimized, and their creatives lacked emotional appeal and a compelling call-to-action. This led to missed opportunities to convert inquiries into appointments.
2. Insulation Services:
   A newer offering, insulation lacked visibility and a reliable lead generation system, making it difficult to establish this service as a scalable revenue stream.

Additionally, Jason wanted:

• Improved Creative Strategies:
  The existing creatives were not fully leveraging 1 Clean Air’s impressive reputation, including its 2,500+ Google reviews, company history, and family-run story.
• Optimized Processes:
  A need for enhanced lead conversion systems, including chat automation and appointment scheduling, to reduce friction for prospective customers.
• Support for Internal Teams:
  Jason sought a partner who could complement their existing marketing operations while empowering their team to eventually manage campaigns independently.

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Solution:

‍Growth Partner implemented a tailored strategy designed to optimize both existing services and launch insulation as a viable growth area:

1. Duct/Carpet Cleaning Optimization:
   • Fixed ad copy errors and refined visuals to reflect 1 Clean Air’s professionalism.
   • Highlighted customer reviews and social proof to build trust and credibility.
   • Tested diverse creative formats, including before-and-after visuals, videos, and testimonials, to engage potential clients emotionally.
   • Introduced streamlined lead nurturing processes using chat automation and integrated booking systems to maximize conversions.
2. Insulation Services Launch:
   • Developed and tested lead forms, Messenger conversations, and landing pages to determine the most effective methods for generating high-quality leads.
   • Created custom scripts and creative templates to educate potential customers on the benefits of insulation and drive quote requests.
   • Focused on building visibility and credibility for this new service using the company’s established reputation and customer base.
3. Collaborative Approach:
   • Provided detailed onboarding and training for Jason and his team to ensure smooth campaign execution.
   • Shared feedback on creative content and optimized processes to improve the team’s in-house capabilities.
   • Maintained an open line of communication through Slack and personalized support for faster decision-making and campaign adjustments.

Key Results for Duct/Carpet Cleaning:

• Ad Spend: $21,468.11
• Total Leads Generated: 777
• Cost per Lead: $27.63
• Appointments Booked: 256
• Booking Rate: 32.95%
• Total Closed Deals: 136

Key Results for Insulation Services (Initial Campaign):

• Ad Spend: $1,762.52
• Total Leads Generated: 34
• Cost per Lead: $51.84
• Appointments Booked: 13
• Booking Rate: 38.24%

Pipeline Potential:

‍For duct and carpet cleaning, the optimized campaigns resulted in 136 closed deals at a cost per acquisition of $157.85. The strong booking rate and lead generation efficiency provide a predictable foundation for ongoing revenue.

For insulation services, the early-stage campaigns are delivering strong engagement, with a 38.24% booking rate from the initial 34 leads. This indicates high potential for scaling as campaigns are further refined.

Impact:

‍In just a few months, Growth Partner’s strategies delivered:

• Consistent Lead Flow:
  Jason’s duct and carpet cleaning campaigns now generate high-quality leads efficiently, filling his team’s schedule and reducing idle capacity.
• Improved Credibility:
  By leveraging 1 Clean Air’s extensive reviews and reputation, we elevated brand trust and increased conversion rates.
• Insulation Service Visibility:
  Early campaign success has established insulation as a promising growth area with room for expansion.

Client Feedback:

“Big shoutout to Erick and his amazing team at Growth Partner! I’ve worked with over five different social media agencies before, but this is the only one I’ve stuck with. They deliver more results than they even promised! Thanks to them, our insulation and air duct cleaning business is booming, and the phones are always ringing. Erick and your team you’re the best—thank you for all you do!”

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