Challenges:

‍Chris faced several issues in expanding Tyson Energy Solutions into new markets and stabilizing lead flow:

• Difficulty Scaling: Without a proven approach, entering new areas and growing market share was challenging.
• Ineffective Lead Nurturing: Prospects who showed initial interest weren’t being effectively re-engaged.
• No Retargeting System: Potential customers lost through initial campaigns weren’t being re-attracted.
• Unreliable Lead Flow: Dependence on word-of-mouth made growth unpredictable.

Solution:

‍We tailored a comprehensive strategy to address these needs:

• Targeted Retargeting Campaigns: Reached out to previously interested leads who hadn’t converted, reigniting their interest.
• Geographic Expansion: Broadened advertising efforts to cover additional regions, opening new growth opportunities.
• Lead Nurturing System: Established an automated process to keep prospects engaged over time, improving conversion rates.
• Optimized Ad Campaigns: Refined targeting and messaging to maintain a steady flow of high-quality leads.

Key Results (Timeline: 2 Months):

• Leads Generated: 51
• Cost per Lead: $52.49
• Appointments Booked: 16 (Booking Rate: 31.37%)
• Deals Closed: 2 (Closing Rate: 12.50%)
• Revenue Earned: $11,295.10
• Return on Ad Spend (ROAS): 4.22
• Average Sale Value: $5,647.55

Pipeline Potential:

‍In just two months, Tyson Energy Solutions cultivated a solid pipeline of new prospects valued at approximately $17,500. This emerging pipeline signals a turning point for the business, transforming once-unpredictable lead flow into a dependable stream of future revenue. By maintaining consistent engagement with qualified leads, Tyson Energy Solutions is now well-positioned to scale operations, confidently plan for upcoming projects, and secure long-term growth opportunities.

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Impact:

‍In just two months, Chris’s business transformed from relying solely on referrals to enjoying a scalable, systematic approach to lead generation. The introduction of retargeting and nurturing systems created a predictable pipeline, increased conversion rates, and provided a solid foundation for long-term growth.

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