Challenges

‍Luke faced several challenges as a startup insulation business owner:

• No Business Presence:
  Starting from scratch with no prior customer base or established credibility.
• Inconsistent Client Acquisition:
  Needed a reliable method for attracting new customers.
• Lack of Lead Generation Systems:
  No effective strategies to generate and nurture leads online.

Solution

‍We implemented the 360° Growth System to help Luke build a strong foundation for his new business, including:

• Professional Online Presence:
  Establishing credibility by creating a polished, optimized digital presence.
• Targeted Advertising Campaigns:
  Leveraging Facebook and Instagram ads to reach homeowners in need of insulation services.
• Lead Nurturing System:
  Ensuring that inquiries were followed up on and nurtured into booked appointments.
• Streamlined Appointment Booking Process:
  Simplifying the customer journey to reduce friction and increase conversions.
• Ongoing Consultation and Support:
  Adjusting ad targeting and strategies based on real-time performance data to maximize ROI.

Key Metrics in the First Few Weeks

• Ad Spend: $1,730.87
• Leads Generated: 48
• Cost per Lead: $36.06
• Appointments Booked: 19
• Booking Rate: 39.58%
• Cost per Appointment: $91.10
• Estimated: $45,050+

Pipeline Potential

‍Although the initial results are modest, Luke has successfully established a solid system for generating leads and nurturing them into appointments. With foundational systems in place, Ozark Insulation Pros is positioned for steady growth as marketing campaigns continue to be optimized.

Impact

‍The campaign addressed Luke’s startup challenges by:

• Helping his business transition from zero presence to consistent lead flow.
• Generating daily leads and laying the groundwork for a predictable client acquisition process.
• Providing scalable systems and strategies to support his long-term goals.

Client Feedback

‍Luke expressed his appreciation for Growth Partner’s willingness to adapt and work with him as a new business owner:

"Growth Partner has been instrumental in helping me launch my business and generate leads. The team is responsive, supportive, and focused on making adjustments to ensure success. I’m excited about the direction we’re headed and confident in the systems they’ve helped me build."

He added:

‍"I’d recommend Growth Partner to any business owner looking to break into Facebook and Instagram advertising. It’s especially valuable for those who want to establish an online presence and access a wider audience through social media."

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